Scotland and its History. IRN BRU.

Describing the taste of Irn Bru to a non-Scottish native can be a difficult task. It’s incredibly sweet, with some describing it as having a fizzy bubblegum flavor and others saying it tastes of orange. Not the fruit, the color.

Whichever way you explain it to someone, the fact remains that it is far and away the most popular soft drink in all of Scotland, actually outselling the industry leader, Coca-Cola.

And this makes Scotland one of the only countries in the world where Coke is not the most popular fizzy beverage. The only other places where this occurs appear to be those where the U.S. has trade restrictions, places like North Korea and Cuba.